"Once upon a time, the Kuip was built outside the city, in the meadows along the Meuse River. Over the years, the surroundings of the Kuip changed greatly. Infrastructure such as the railroad yard, the dike, and a lot of asphalt dominated the immediate area. The ambience of the Stadium became more and more that of cluttered and fragmented activity.
Despite the atmosphere of parking lots, fences and concrete after the Kop van Zuid plan and the realization of Laan op Zuid, however, the magnetic field of the city and this part of South has changed greatly. The added promise of Riek Bakker's plans, and the serious ambition of a new city bridge, are accelerating the Stadiongebied! Rotterdam-Zuid as a larger area is proving to be a Phoenix, the district is undergoing an extraordinary socio-economic redevelopment.
It is clear that it is possible to achieve the necessary modernization and expansion of the Kuip in a relatively short period of time.
The Stadium would not only offer soccer and our club new allure, but could also become the landmark for a new Rotterdam neighborhood, vital and diverse.
Laan op Zuid (Stadionweg) is the backbone for this new neighborhood. The new city bridge, Olympiawweg and Breeweg/ Coen Moulijnweg are connected to this. The Stadion Triangle can be directly connected to the Hillesluis district with a new Station Zuid and a pedestrian viaduct.
The area around the Stadium appears to be an obvious urban fabric for a new city district. With the Stadium as the connecting link for all Rotterdammers, this new district should not become a dormitory town but a diverse district with living and working, with education, facilities and culture.
In a street pattern similar to the one previously created at Laan op Zuid, 10,000 homes could be built here. Also, 300,000 m2 of activity and the new work could be built here.
This new district can benefit from an excellent connection to public transportation: Station Zuid at the location of the current Feyenoord Station, the streetcar over Stadionweg, Putselaan and the Nieuwe Stadsbrug can stop there.
The seawall in the center of the area could become a bicycle highway to the city center with a connection perpendicular across the railroad tracks to Hillesluis and across the Maas to Kralingen. Like the plans for Rijnhaven and Maashaven, this area has the ideal asset of high-quality public transport, the prerequisite for densification of the city.
Car access to the area has always been outstanding, but development should be based on sustainability and public transportation. Cars and parking should no longer dominate the area but be integrated wisely.
The new City Bridge brings Kralingen close. The University could establish a data campus in the renovated DMK stadium. Students settle on the South Bank
The soccer stadium is also the metaphor for a healthy city with greenery, and outdoor space for meeting and relaxation. The stadium will have a new front facing the Laan op Zuid/Stadionweg and the river. This Stadion boulevard will create a green square space that lets the Kuip shine at its best. You can see the renewed stadium across the long and end sides.
Unlike the sullen context in the current situation, there will be a metamorphosis to a cozy ambiance, both at soccer moments and on weekdays. On this Stadium Boulevard and around the Stadium a green space will be created that is connected to the dike and the river. The wonderful soccer afternoon or evening begins right here. Supporters, individually or with friends, families find a Rotterdam welcome here with stalls, French fries, sausage, beer and scarves. The soccer of the future is friendly and clean on the streets. No longer kicked off and threatening.
The proposed Stadium Boulevard literally intertwines the Kuip with Laan op Zuid/Stadionweg and the river. The Modern Kuip gives the area a heart with allure. The Kuip connects Rotterdammers and symbolizes strength, comradeship and compassion.
A key premise of DMK approach is to build the future with the strong elements that are there. For area development in general, making mega-projects or working with infrastructural and financial dependencies are precarious. Therefore, the DMK team values a pragmatic line of thinking without financial- or programmatic real estate escalation. Adjustments to train tracks, tramline or to the primary water barrier are avoided. Flexibility, phasing and independence of the subprojects make a credible perspective.
The thought exercise provides a strong and surprising foundation for the future. It is not a forced idea but the smart awakening of the location."
Adriaan Geuze, West 8,
9 April 2020