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Stadium

What does DMK embrace in a nutshell?

De Kuip is an international soccer icon and important for the history and especially the future of Feyenoord. DMK's stadium plan aims to modernize De Kuip, allowing Feyenoord to receive more match revenue that the club can then use directly for a higher player budget and a better team.

With a better team, the club competes more often for prizes, plays more often and longer in European tournaments, earns more money, also makes players more valuable resulting in higher transfer results, and so on. The Modern Kuip is therefore the catalyst for taking Feyenoord forward both athletically and financially. It is our ambition that Feyenoord will soon be among the European top 32 as a result.

The design provides for expansion to 63,000 spectators with a 3rd ring and new roof and the addition of modern facilities for supporters and business relations of the club. With an investment of up to € 230 million, Feyenoord's revenues increase to such an extent that the current player budget almost doubles to at least € 30 million after commissioning. In subsequent years, the player budget continues to grow.

Stadium

How will DMK retain De Kuip?

We are preserving the unique atmosphere and elements of the Kuip and adding state-of-the-art facilities and comfort. We are doing this by creating a surrounding new building with the same shape as the Kuip that will be connected to the existing stadium. The third ring and the new roof will rest on this new building. The new building will contain facilities for supporters and business public such as supporters' home, catering, new sanitary facilities, elevators and escalators and other modern amenities without compromising the ultimate soccer atmosphere.

Area development

What does area development entail in brief?

The vision includes a boost for Rotterdam-Zuid where it is attractive to live, work, learn and recreate. Around De Kuip there will be a metropolitan mix of housing in all price ranges, education, offices, stores, restaurants, social facilities and much more with attractive public space and improved accessibility.

Een belangrijk uitgangspunt is dat we vooral functies willen toevoegen aan dit deel van de stad die er nu niet tot nauwelijks zijn. Hierbij zetten we bijvoorbeeld in op Universitaire studies, hoger onderwijs, innovatie, R --2-- D, incubators en praktijkopleidingen met de data campus. In het verlengde daarvan voorzien we ook ruime studentenhuisvesting. Dit zorgt voor meer levendigheid en werkgelegenheid in het gebied, ook voor de huidige inwoners van het gebied.

The area also deserves an additional landmark for the riverfront city. Consider, for example, the third city bridge or a museum.

The area vision mainly takes into account the existing quality and infrastructure. The modernization of the Kuip, the redevelopment of the Stadion Triangle, the data campus and the rest of the area have been separated from each other. This allows for simple and orderly development.

Area development

What does DMK do within the stadium triangle?

Within the stadium triangle, provision is made for the modernization of De Kuip, the development of the data campus and redevelopment into a high-quality inner-city area with living, working, education, hotel, restaurants and attractive residential space. Ample parking will also be provided. An upgrade of Stadion Feijenoord train station into a mobility hub is desirable in this regard.

Area development

What is DMK doing outside the stadium triangle?

The area vision provides direction for the future interpretation of the wider area around the stadium including a vision for public space, connections to surrounding neighborhoods and across the railroad and improved mobility for the longer term with the third city bridge and additional metro ring. This area must be filled in in collaboration with a wide range of stakeholders, owners and market players.

Area development

What possibilities are there regarding area development outside the stadium triangle?

Rotterdam has a substantial housing task for which ample opportunities are offered, both on the water and on and over the railroad. The area also takes into account a good landing for the third city bridge and the extension of Laan op Zuid. The stadium will also be more explicitly connected to the river. Finally, opportunities are provided for new functions for Zuid, such as education, innovation, student housing, art and culture

Area development

How will this affect The Veranda?

Current residents and businesses on the Veranda can stay. For the Veranda, the focus is on more attractive public space and better connections with the surrounding neighborhoods such as the Stadiondriehoek, Laan op Zuid, Oranjeboomstraat and the Esch. Laan op Zuid will be extended, which will change the character of Korte Stadionweg and Stadionweg. These will soon intersect with the third Stadionburg, Olympiaweg and boulevard from the Kuip to the Maas. In the extension of the Piet Smitkade, living along the Maas is planned.

Stadium

Why is DMK's plan good for Feyenoord?

DMK's plan is good for Feyenoord because it seeks the optimum between maximum revenues at acceptable investments. Feyenoord gets structural budget growth with The Modern Kuip that exceeds the additional stadium expenses. This leaves more money for the players. "More money in legs than bricks" in other words.

Stadium

What will the player budget be upon completion of DMK?

At least €30 million after completion with further growth in subsequent years.

Stadium

Is DMK's plan phased? If so, which phases are noteworthy in this regard and can those phases be described?

Yes the stadium plan can be implemented in phases and - especially due to the corona crisis - this is worth considering. Roughly we distinguish for modernization the following 3 phases:

• Upgrade facilities
• Qualitative modernization with current capacity
• Expansion to 63,000 with full modernization

The incorporation of the data campus into the stadium is added as a scenario. The redevelopment of the stadium triangle and surrounding area consists of a multitude of subprojects, each with its own schedule and lead time.

Stadium

Is DMK similar to new construction?

De Moderne Kuip is met 63.000 toeschouwers, zakelijke capaciteit, vierkante meters, kwaliteit en comfort vergelijkbaar met nieuwbouw. Modernisering van De Kuip bestaan voor 85--1-- uit nieuwbouw.

Stadium

What is DMK / Feyenoord's ambition with regard to European soccer?

The ambition is that Feyenoord will soon compete for the championship every season and participate in the group stage Champions League or at least knockout stage Europa League. This is necessary to fulfill the European top-32 ambition.

In addition, the club should actively influence a possible restructuring of the Dutch premier league and/or cross border league (e.g. BeNeLiga) in order to generate more media revenue and commercial value

Stadium

What is DMK's view of Feyenoord's structure, where there is now a separate Stadion NV, Stico, VVF and Feyenoord BVO itself?

The current structure of Feyenoord and the entire Feyenoord family is complex with fragmented ownership, both of the club and the stadium. This stands in the way of success for Feyenoord. In our view, therefore, a significant change in ownership, structure and management is required. In this, ownership of the stadium is important for maximizing the club's potential. A tight and decisive 1Feyenoord structure with under it both Feyenoord, De Kuip and an investment vehicle from which to invest in both the club and stadium.

Stadium

Does DMK provide for the renewal of current seating/hospitality?

Yes both seating and business seats are renewed with short lines to a diversity of hospitality, new washrooms, supporter areas, lounges and other amenities. Supporters and business spectators will also be supported with high-quality networking, new technology and smart stadium solutions for an even better stadium experience.

Stadium

How does DMK ensure that visitors come to the stadium longer and earlier?

DMK ensures that all stadium conditions for a pleasant and longer visit are fulfilled. This includes short waiting times to enter (smart gates) and food and drink (order online) with a good price-quality ratio. In addition, the stadium will soon provide attractive spaces and facilities for supporters and business public to stay longer before, during and after the match. We also offer facilities for pre and post match/ event entertainment.

The final programming on match days should be filled in together with the club. promoter and other stakeholders. A longer stay is also related to the sporting performance and result of the competition.

Area development

How does DMK remedy in the mobility problem of the municipality of Rotterdam?

The stadium is characterized by a huge peak load before and especially after the match or event. As DMK, we are betting on a combination of improved public transportation, more parking close to the stadium, peakshaving with pre and post match event entertainment, active guidance of mobility and communication through smart stadium technology.

Large mobility investments are not feasible for just a stadium. For Rotterdam to invest responsibly in more and better mobility solutions, we are committed to a high-quality inner-city area that is in use 365 days a year. By adding living, working, learning and other daily amenities, it becomes profitable to invest extra in more trains, buses, streetcars, slow traffic routes and other infrastructure that improves mobility.

Decisions about a third city bridge and additional subway line, for example, should be considered and decided in a much larger context.

Stadium

What (financial) risks are there with DMK's plan?

The financial risks of the plan are comparable to those of any other major project in the Netherlands. Specific to the stadium, we are working with digital systems, a well thought-out execution plan and extensive environmental management to manage risks during construction.

The (financial) risks of our plan compared to the new stadium are more limited because it uses existing site and infrastructure, does not require acquisitions, relocations and/or other dependencies, does not have to be built in or on the water, over pipelines and other critical infrastructure, and the stadium also requires a lower investment with a robust business case and lower financial risks.